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资料简介

本资料深入探讨了现代商业环境中的风险与机遇，引用风险管理专家Ron Dembo的观点，分析了包括绑架、资产没收、货币贬值、勒索、无力偿债、欺诈、商业间谍活动等在内的多种商业风险。同时，讨论了投资、风险资本家的角色以及品牌自杀、产品责任索赔等声誉风险。强调‘不冒风险就没有回报’的理念，鼓励企业在不确定性中智能、精明地冒险。通过具体词汇练习，帮助读者更好地理解和描述风险。

• 文件名称：unit 6.risk_ppt.pdf

• 文件类型：PDF文档

• 文件标签：商业风险、风险管理、企业机遇

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Warmer  
Business Brief  
Risk 
• The chance of harm, injury or loss=threat 
• The chance of change of direction, 
growing and making profits =opportunity 

Warmer 
"The world is much riskier today," "Because 
everything is much more interconnected." 
           ---risk-management expert Ron Dembo（gave up 
a professorship at Yale University to launch his company.） 
--- Has there ever been a riskier time to 
be in business? 
   All business is built on risk. 

Warmer  
Risks in business   
• Kidnapping of mangers  
• Confiscation of assets （没收，充公） 
• Devaluation of shares, currency  
• Be extorted: illegally be forced to give 
money.(勒索)  
• Being insolvency: not having enough 
money to pay debts(无力偿还债务) 
• Facing fraud and corruption  

Warmer 
• Industrial espionage (商业间谍行为) 
• Invest : putting money into a new venture  
• Venture capitalist: who put money into 
such businesses spread their risk so that 
the payback from one or two successful 
ventures will hopefully more than 
compensate for the money lost in the 
failures.  

Warmer 
• Reputational risk, brand suicide,  product 
liability claim (产品质量承诺书) 
•  Product recalls (产品召回) 
• The risk of management complacency (自
满)  

Warmer 
No Risk, No Reward 
    you'll meet people and organizations that 
are still prepared to gamble -- intelligently, 
shrewdly, selectively -- even in a period of 
insecurity and instability. Their stories offer 
lessons in strategy, marketing, leadership, 
R&D, and innovation.  
They also remind us that the good moves 
we don't make can be as consequential as 
the bad moves we do make -- that playing 
it safe isn't always playing it smart. 

Warmer  
Form phrases with " risky ". 
• Risky business 
• Risky deal 
• Risky investment 
• Risky lending 
• Risky project 
• Risky strategy 
• Risky undertaking 冒险事业 

Vocabulary: describing risk 
Predict 

Meet  

Assess  
Manage 
Foresee 
Encounter 
Face  

Calculate 
Estimate e 
Prioritise 
Eliminate 
Minimise Reduce 
Spread  

Vocabulary: describing risk 
• Task B  
1  e     2 f        3 g    4 d    5 c      6 b      7 a  

Vocabulary: describing risk 
• Task C  
High: Great , huge , serious, significant, 
substantial, terrible, tremendous  
Low :Faint, low, negligible, remote, slight  

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